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Christian Fuentes.

Christian Fuentes

Professor

Christian Fuentes.

Here today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy shopping

Författare

  • Anna Spitzkat
  • Christian Fuentes

Summary, in English

The aim of this paper is to explore, conceptualize, and critically discuss how the temporary retail site of the pop-up store works towards inciting consumers to buy products which have previously been discarded. Drawing on, and developing, the concept of the retailscape, we use empirical material from an ethnographic study to show how the temporal retailscape of the pop-up store is assembled, and how it shapes shopping practice. The spatial organization of these stores, their ephemeral nature, the limited product availability, and the unconventional spatial organization enable what we term frenzy shopping – a distinct mode of emotionally-intensive shopping whereby previously established shopping norms and rules of conduct are temporarily suspended.

Avdelning/ar

  • Institutionen för tjänstevetenskap

Publiceringsår

2019-04-08

Språk

Engelska

Sidor

198-207

Publikation/Tidskrift/Serie

Journal of Retailing and Consumer Services

Volym

49

Dokumenttyp

Artikel i tidskrift

Förlag

Elsevier

Ämne

  • Business Administration
  • Social Sciences Interdisciplinary

Nyckelord

  • Pop-up stores
  • retail space
  • Shopping
  • Practice theory

Aktiv

Published

ISBN/ISSN/Övrigt

  • ISSN: 0969-6989