Socio-cultural retailing: What can marketing learn from this interdisciplinary field?
Summary, in English
Design/methodology/approach – This paper is based on a literature review of socio-cultural retail studies in marketing, cultural geography, sociology, and anthropology. The literature is analysed in relation to the substantive, conceptual and methodological domains of retail marketing.
Findings – Drawing on the literature review, the authors argue that socio-cultural retail studies can contribute to the field of retail marketing substantively, conceptually and methodologically, thus broadening its current scope and domains.
Originality/value – This paper provides an overview of an interdisciplinary field and identifies how it can contribute to the field of retail marketing. It is valuable for retailing researchers interested in socio-cultural approaches to the study of contemporary retailing.
- Institutionen för tjänstevetenskap
International Journal of Quality and Service Sciences
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Artikel i tidskrift
Emerald Group Publishing Limited
- Social Sciences Interdisciplinary
- ISSN: 1756-669X