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Johan Hultman.

Johan Hultman

Professor

Johan Hultman.

Managing the politics of value propositions

Författare

  • Hervé Corvellec
  • Johan Hultman

Summary, in English

Purpose: The purpose of this paper is to provide an understanding of value co-creation in services as a multidimensional political construct that takes place across different “regimes of value” (Appadurai 1986).

Design/Methodology/Approach: A case study of waste management services in Sweden serves as an illustration of how this construct takes place.

Findings: There is a strategic potential for service providers to engage in a “politics of value” (Appadurai 1986) that makes use of the multidimensionality of the value creation process.

Research implications: Service scholars are encouraged to redirect their efforts from trying to define the essence of value to unfolding the conditions under which value is created.

Practical implications: We invite service providers to engage with the possibilities of developing a politics of value that draws on the co-existence of different regimes of value.

Originality/Value: The argument re-directs the discussion on value creation from the nature of value creation in services to the conditions under which service organizations create value in practice.

Avdelning/ar

  • Institutionen för tjänstevetenskap

Publiceringsår

2014

Språk

Engelska

Sidor

355-375

Publikation/Tidskrift/Serie

Marketing Theory

Volym

14

Issue

4

Dokumenttyp

Artikel i tidskrift

Förlag

SAGE Publications

Ämne

  • Social Sciences Interdisciplinary

Aktiv

Published

Projekt

  • Organizing critical infrastructure services-The case of Waste Management

ISBN/ISSN/Övrigt

  • ISSN: 1741-301X