Emma Samsioe

Emma Samsioe’s research interests are in the areas of consumer behaviour, digitalization and sustainability, and she specializes in research on consumer learning and competences.

She currently works in research projects that deals with questions regarding sustainable fashion consumption. Emma explores how circular fashion activities shape consumer behaviour and if such learning activities can make more sustainable practices unfold, by investigating the outcomes of the field trial-project F/ACT Movement organized by Science Park Borås. In the FORMAS funded project Sustainable Clothing Futures Emma joins a team of researchers to investigate how and under what conditions new clothing business models, such as digital service platforms for rent, resale and repair, can change the everyday practices of consumers and what consequences this have for sustainability. 

During her postdoctoral years Emma worked in the FORMAS financed project Plateforms (SUSFOOD2 ERA-NET) focusing on how consumers use different practices to navigate digital platforms in new types of food markets. In the connected FORMAS funded project Digital platforms and new food practices, Emma was part of a research team that investigated how the Corona crisis altered consumers’ use of digital food platforms. Emma also worked in the RE:Source project Preventing industrial and commercial waste: Lock-ins and unlockings, funded by the Swedish Energy Agency focusing on waste prevention in large retail and textile corporations.

In her doctoral dissertation Emma explored fast fashion consumption and how consumers use strategies to make sense of market offerings in fast-changing retail environments. Prior to joining Lund University Emma worked at RISE. Here she was part of a team working on applied research projects dealing with user experiences and active energy consumers in digital platforms. These projects were co-funded by the Swedish Energy Agency and the European Union (FP7/ICT).

She is a member of the knowledge group Business models and Consumption in the National Platform for Sustainable Fashion and Textiles in Sweden hosted by Science Park Borås. Here Emma contributes to the work on the sustainable development of the fashion industry and its value chains.

Emma is the program leader for the undergraduate program in Retail management at the Department of service management and service studies, Lund University. She develops collaborations with well-known corporations and start-up businesses, which provide students with valuable practical insights and networking opportunities.

Emma is teaching in the areas of retail management, marketing and consumer culture.