

Research profile: Consumption, Markets, and Materialities
I am a marketing scholar interested in consumption and the making of markets. My research focuses on the reconfiguration of everyday consumption practices and the role that marketing work and market devices play in this.
Theoretically, I draw on theories of practice as well as constructivist market studies to explore how marketing practices and devices shape consumption and the formation of markets in various ways. Methodologically, I employ mainly ethnographic methods - online and offline - to empirically understand consumption practices, marketing work, and the organization of markets.
More specifically, I have conducted research on the topics of Ethical Consumption, Green Marketing, Sustainable Retailing, Alternative Markets, Digitalized consumption and Retailing.
My studies on these topics have been published in the European Journal of Marketing, Journal of Marketing Management, Consumption, Markets and Culture, Business Strategy and the Environment, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, as well as in a number of other outlets.
Ongoing research projects
I am currently leading two research projects.
PLATEFORMS
Can innovations within food distribution such as e-commerce, food box schemes, and consumer-to-consumer food networks promote sustainable food consumption in the household? New technology has brought with it new solutions for food provisioning. These innovative distribution platforms are often proposed as possible tools for the promotion of sustainable food consumption practices within households. However, we know little about the potential of these platforms and if they can be used to promote the sustainable consumption of food on a larger scale. The overall objective of the PLATEFORMS project is to produce in-depth and practically oriented knowledge on how sustainable household food consumption can be enabled through socio-technical innovations in food provisioning platforms. Read more about PLATEFORMS
Alternative Food Markets
The overall aim of this project is to provide in-depth knowledge regarding how alternative food markets can be organized, sustained, and expanded. There are today a number of on-going efforts to establish alternative food markets – markets that are organized differently and with the aim of promoting sustainable and healthy food alternatives. While this development seems promising, there are a number of knowledge gaps that need to be addressed if we are to understand how alternative food markets work and their sustainability potential. We know today very little of how alternative food markets emerge, become stabilized, expand or dissolve. Taking an ethnographic approach this project sets out to understand three types of alternative food markets: markets for (vegan) alternatives, local markets, and consumer-to-consumer markets. Read more about Alternative Food Markets
Research groups and affiliations
I am part of the "Consumption and Retail” and the ”Sustainability and Service" research groups at the Department. I am also associated to the Centre of Retail Research (CRR) at Lund University and the Centre of Consumer Research (CCR) at the University of Gothenburg.
Teaching profile
I coordinate and teach a course on “Sustainable Consumption” as part of the Sustainable Service Management masters. I supervise bachelor and master’s theses on the topics of ethical consumption, digitalization and retail, smartphones and shopping, and related themes. I am also the Director of the PhD programme.
Publications
Displaying of publications. Sorted by year, then title.
How sociotechnical imaginaries shape consumers’ experiences of and responses to commercial data collection practices
Niklas Sörum, Christian Fuentes
(2023) Consumption Markets and Culture, 26 p.24-46
Journal articleLiving with digital infrastructures: Shaping the data disclosure practices of consumers
Christian Fuentes, Niklas Sörum
(2022)
Conference paper: abstractMaking circular consumers: The F/ACT Movement and the agencing of reusing, repairing, renting, and redesigning, fashion consumers
Christian Fuentes, Emma Samsioe
(2022)
Conference paper: abstractMatkonsumtion under pandemin: Digitala plattformar och nya matpraktiker
Christian Fuentes, Emma Samsioe, Josefine Östrup Backe
(2022)
ReportInfrastructuring alternative markets: Enabling local food exchange through patchworking
Christian Fuentes, Maria Fuentes
(2022) Journal of Rural Studies, 94 p.13-22
Journal articleOnline food shopping reinvented : developing digitally enabled coping strategies in times of crisis
Christian Fuentes, Emma Samsioe, Josefine Östrup Backe
(2022) International Review of Retail Distribution & Consumer Research, 32 p.130-150
Journal articleSpecial section: Digital platforms and sustainable food consumption transitions
Dale Southerton, Christian Fuentes
(2022) Sustainable Production and Consumption, 29 p.805-806
Journal articleReconfiguring food materialities : plant-based food consumption practices in antagonistic landscapes
Maria Fuentes, Christian Fuentes
(2022) Food, Culture and Society, 25 p.520-539
Journal articleDigitalizing shopping routines: Re-organizing household practices to enable sustainable food provisioning
Emma Samsioe, Christian Fuentes
(2022) Sustainable Production and Consumption, 29 p.807-819
Journal articleMobile shopping from home: Digitalization and the reconfiguration of domestic retailscapes
Christian Fuentes, Jenny Balkow, Hanna Wittrock
(2021)
Conference paper: abstractRetailing and the re-qualification of goods: How second-hand products become valuable
Christian Fuentes, Lars Hedgård
(2021)
Conference paper: abstractShopping strategies for times of crisis: The temporary reconfiguration of the practice of food shopping
Christian Fuentes, Emma Samsioe, Josefine Östrup Backe
(2021)
Conference paper: abstractDevising food consumption : complex households and the socio-material work of meal box schemes
Christian Fuentes, Emma Samsioe
(2021) Consumption Markets and Culture, 24 p.492-511
Journal articleDigitally enabling sustainable food shopping : App glitches, practice conflicts, and digital failure
Christian Fuentes, Olivia Cegrell, Josefine Vesterinen
(2021) Journal of Retailing and Consumer Services, 61
Journal articleSmart consumers come undone: Breakdowns in the process of digital agencing
Christian Fuentes
(2019) Journal of Marketing Management, 35 p.1542-1562
Journal articleUnpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping
Christian Fuentes, Petronella Enarsson, Love Kristoffersson
(2019) Journal of Retailing and Consumer Services, 50 p.258-265
Journal articleHere today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy shopping
Anna Spitzkat, Christian Fuentes
(2019) Journal of Retailing and Consumer Services, 49 p.198-207
Journal articleAgencing ethical consumers: smartphone apps and the socio-material reconfiguration of everyday life
Christian Fuentes, Niklas Sörum
(2019) Consumption Markets and Culture, 22 p.131-156
Journal articleSoundtracking: Music listening practices in the digital age
Christian Fuentes, Johan Hagberg, Hans Kjellberg
(2019) European Journal of Marketing, 53 p.483-503
Journal articleRetail Destination : Centrum för handelsforskning vid Lunds universitet
Cecilia Fredriksson, Johan Anselmsson, Devrim Umut Aslan, Christian Fuentes, Lisa Källström, et al.
(2019)
ReportEnabling package free shopping : Reconfiguring a practice and re-distributing agency
Christian Fuentes, Petronella Enarsson, Love Kristoffersson
(2018)
Conference paper: abstractDigitalisering i handeln: Mobiltelefonen och den fysiska butiken
Anette Svingstedt, Kristina Bäckström, Christian Fuentes
(2018) Framtidens fysiska butik: Digitalisering, upplevelser och hållbarhet , p.47-56
Book chapterRetail formations : tracing the fluid forms of an online retailer
Johan Hagberg, Christian Fuentes
(2018) Consumption Markets and Culture, 21 p.423-444
Journal articleThe Practice of Slow Travel: Understanding practitioners' recruitment, careers and defections
Christian Fuentes, Anette Svingstedt
(2018) Theories of Practice in Tourism , p.10-28
Book chapterSmartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization
Christian Fuentes, Kristina Bäckström, Anette Svingstedt
(2017) Journal of Retailing and Consumer Services, 39 p.270-278
Journal articleMobile phones and the practice of shopping : A study of how young adults use smartphones to shop
Christian Fuentes, Anette Svingstedt
(2017) Journal of Retailing and Consumer Services, 38 p.137-146
Journal articleMaking a market for alternatives: marketing devices and the qualification of a vegan milk substitute
Christian Fuentes, Maria Fuentes
(2017) Journal of Marketing Management, 33 p.529-555
Journal article'Write something' : The shaping of ethical consumption on Facebook
Niklas Sörum, Christian Fuentes
(2017) Digitalizing Consumption: How devices shape consumer culture , p.144-166
Book chapterHandeln rustar för multi-kanal
Jens Hultman, Christian Fuentes, Klas Hjort, Ulf Johansson, Veronika Tarnovskaya
(2017)
ReportKunniga kunder ställer nya krav på handeln
Cecilia Fredriksson, Anette Svingstedt, Kristina Bäckström, Pernilla Derwik, Christian Fuentes, et al.
(2017)
ReportMobilshopping : Nya shoppingpraktiker växer fram
Christian Fuentes, Anette Svingstedt
(2017) Handelsstad i förvandling
Book chapterPaying with Smartphones : Consumers’ usage of mobile devices at the point of purchase
Carin Rehncrona, Christian Fuentes, Anette Svingstedt
(2016)
Conference - otherSustainability Service In-Store: Service Work and the Promotion of Sustainable Consumption
Christian Fuentes, Cecilia Fredriksson
(2016) International Journal of Retail & Distribution Management, 44 p.492-507
Journal articleHow Smartphones Transform In-Store Shopping: Shopping Practices, Devices, and the Re-Configuration of Retailscapes
Christian Fuentes, Kristina Bäckström, Anette Svingstedt
(2016)
Conference paper: abstractPlay a Game, Save the Planet! Gamification as a Way to Promote Green Consumption
Christian Fuentes
(2016) The Business of Gamification: A Critical Analysis , p.144-160
Book chapterGreen Marketing Goes Online: Devices, Socio-material scripts and the Making of the Green Prosumer
Christian Fuentes
(2016)
Conference paper: abstractMaterialiserad moral: smartphones, applikationer och etisk konsumtion
Niklas Sörum, Christian Fuentes
(2016) Kulturella Perspektiv, 25 p.6-15
Journal articleImages of Responsible Consumers: Organizing the Marketing of Sustainability
Christian Fuentes
(2015) International Journal of Retail & Distribution Management, 43 p.367-385
Journal articleHow Green Marketing Works: Practices, Materialities and Images
Christian Fuentes
(2015) Scandinavian Journal of Management, 31 p.192-205
Journal articleRisk Stories in the Media: Food Consumption, Risk and Anxiety
Maria Fuentes, Christian Fuentes
(2015) Food, Culture & Society, 18 p.71-87
Journal articleManaging Green Complexities: Consumers´ strategies and techniques for greener shopping
Christian Fuentes
(2014) International Journal of Consumer Studies, 38 p.485-492
Journal articleGreen Materialities: Marketing and the socio-material construction of green products
Christian Fuentes
(2014) Business Strategy and the Environment, 23 p.105-116
Journal articleGreen shopping apps as market devices: materialities, competences and moralities
Christian Fuentes, Niklas Hansson
(2014)
Conference paper: abstractAtt sälja hållbara produkter: Detaljhandelsföretagens strategier för att skapa mening och värde för kunderna
Cecilia Fredriksson, Christian Fuentes
(2014)
ReportCultural Retail Strategies Go Online: The socio-material scripts of e-tailing
Christian Fuentes
(2014)
Conference paper: abstractEnacting Green Consumers: The Case of the Scandinavian Preppies
Christian Fuentes
(2014) Culture Unbound. Journal of Current Cultural Research, 6 p.963-977
Journal articleSocio-cultural retailing: What can marketing learn from this interdisciplinary field?
Christian Fuentes, Johan Hagberg
(2013) International Journal of Quality and Service Sciences, 5 p.290-308
Journal articleHållbar livsstil och H+: En forskningsöversikt och diskussion
Anette Svingstedt, Christian Fuentes
(2013)
ReportGreen Marketing at the Store: The socio-material life of a t-shirt
Christian Fuentes
(2012)
Working paperGröna butiker skapar nytt värde
Cecilia Fredriksson, Christian Fuentes
(2010) Miljöforskning : Formas tidning för ett uthålligt samhälle , p.26-27
Newspaper articleGreen Materialities: Investigating the marketing of a t-shirt (double blind review)
Christian Fuentes
(2009)
Conference paperEnvironmental information in the food supply system
(2006)
ReportVarumärken som alla andra – En studie av handelns egna varumärken, märkning och hållbar konsumtion
Eva Ossiansson, Christian Fuentes
(2006)
ReportE-bio ur ett marknadsföringsperspektiv - Diffusion och upplevelser inom FHP:s digitala projekt
Christian Fuentes
(2004) Skärpa på e-bion , p.161-216
Book chapter

Alternative food markets
