The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Christian Fuentes.

Christian Fuentes

Professor

Christian Fuentes.

Att sälja hållbara produkter: Detaljhandelsföretagens strategier för att skapa mening och värde för kunderna

Author

  • Cecilia Fredriksson
  • Christian Fuentes

Department/s

  • Department of Service Studies

Publishing year

2014

Language

Swedish

Document type

Report

Publisher

Handelns Utvecklingsråd

Topic

  • Business Administration

Keywords

  • marketing
  • CSR
  • sustainability
  • retail

Status

Published

Report number

3

ISBN/ISSN/Other

  • ISBN: 978-91-86508-08-1