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Christian Fuentes.

Christian Fuentes

Professor

Christian Fuentes.

Here today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy shopping

Author

  • Anna Spitzkat
  • Christian Fuentes

Summary, in English

The aim of this paper is to explore, conceptualize, and critically discuss how the temporary retail site of the pop-up store works towards inciting consumers to buy products which have previously been discarded. Drawing on, and developing, the concept of the retailscape, we use empirical material from an ethnographic study to show how the temporal retailscape of the pop-up store is assembled, and how it shapes shopping practice. The spatial organization of these stores, their ephemeral nature, the limited product availability, and the unconventional spatial organization enable what we term frenzy shopping – a distinct mode of emotionally-intensive shopping whereby previously established shopping norms and rules of conduct are temporarily suspended.

Department/s

  • Department of Service Studies

Publishing year

2019-04-08

Language

English

Pages

198-207

Publication/Series

Journal of Retailing and Consumer Services

Volume

49

Document type

Journal article

Publisher

Elsevier

Topic

  • Business Administration
  • Social Sciences Interdisciplinary

Keywords

  • Pop-up stores
  • retail space
  • Shopping
  • Practice theory

Status

Published

ISBN/ISSN/Other

  • ISSN: 0969-6989