Consumption, Marketing & Retail
In our society, consumption, lifestyle and environmental impact are closely intertwined. Changes in wider society are constantly creating new terms for consumption. It concerns everything from globalisation and digitalisation to economic fluctuations, climate change, and changing cultural values.
Retail and consumption play an essential role in many people’s lives. They stand for both identity and self-realisation, but also lay the foundation for many people’s livelihood. This research theme studies how consumers and trade deal with the challenges posed by a constantly changing environment.
To understand the role of retail in society – and give it the opportunity to grow in a sustainable way – requires an understanding of how consumption shapes the individual and vice versa. What will future customers demand? How, for example, do mobile shopping and payment solutions change our behaviour when we buy goods and services? And how is retail affected by the shift towards a digitalised and fossil-free society?
Sustainable consumption, digital consumption culture and the role of physical stores for the consumers of tomorrow are some examples of the research areas at the Department of Service Studies. Here, there is collaboration between researchers from a variety of disciplines such as business administration, service studies and cultural geography. In the research, sustainability issues are a common thread and the flow of goods, services and new technologies are the starting point.
Recent publications
Resurrecting the Ruins of Everyday Marketplaces
Resurrecting the Ruins of Everyday MarketplacesAslan, D. U., 2024 aug., I: Ethnologia Scandinavica. 54, s. 211-213Forskn...Digitala plattformar och cirkulär klädkonsumtion: Möjligheter, utmaningar och vägar framåt
Digitala plattformar och cirkulär klädkonsumtion: Möjligheter, utmaningar och vägar framåtSamsioe, E., Sörum, N., Fuente...Configuring ethical food consumers: understanding the failures of digital food platforms
Configuring ethical food consumers: understanding the failures of digital food platformsFuentes, C., 2024 maj 14, (E-pub...Making the Consumption of Food Circular: The Karma App and the Re-qualifications of Surplus Food
Making the Consumption of Food Circular: The Karma App and the Re-qualifications of Surplus FoodFuentes, C., Samsioe, E....The assembling of circular consumption: A sociomaterial practice approach
The assembling of circular consumption: A sociomaterial practice approachNärvänen, E., Fuentes, C. & Mesiranta, N., 2023...New technology and in-store service encounters: An analysis of coping practices and work experiences among frontline employees
New technology and in-store service encounters: An analysis of coping practices and work experiences among frontline emp...Nya samarbetsformer för främjande av trygg handel i utsatta områden
Nya samarbetsformer för främjande av trygg handel i utsatta områdenCassinger, C., Thufvesson, O., Rehncrona, C. & Silber...The Future of Consumption: How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience
The Future of Consumption: How Technology, Sustainability and Wellbeing will Transform Retail and Customer ExperienceBäc...Lucky Cat: Place branding in vulnerable areas.
Lucky Cat: Place branding in vulnerable areas.Cassinger, C. & Thufvesson, O., 2023 okt. 20, (Accepted/In press).Forsknin...Making alternative proteins edible: market devices and the qualification of plant-based substitutes
Making alternative proteins edible: market devices and the qualification of plant-based substitutesFuentes, C. & Fuentes...The Research Portal at Lund University
Learn more about our research and publications.
Contact person
Professor Christian Fuentes