Consumption, Marketing & Retail

A central theme is sustainable consumption, with particular focus on circular, plant-based, and sufficiency-oriented consumption. The group examines how consumers navigate moral, environmental, and health considerations, and how these are influenced by retail formats, marketing practices, and institutional arrangements.

A second strand concerns sustainable retailing. This includes studies of how retailers adapt to sustainability imperatives through new business models, product strategies, and how retailing can work to enable more sustainable modes of consumption. 

Third, the group explores digitalisation in retail and consumption. Research in this area analyses how digital food platforms, retail digitalisation, and digital marketing practices influence consumer behaviour, market communication, and value creation. The group also studies how the digitalisation of everyday consumption is reorganising household practices and shaping new forms of consumer engagement and responsibility.

A fourth strand of research, explores retailing and spatial transformations, examining the intersections between retailing and spatial planning discussing, for example, how retail contributes to local place development and community economies.

Our research is often conducted in collaboration with societal actors, including municipalities, NGOs, and retail organisations, with the aim of producing knowledge that is both theoretically informed and socially relevant.

Our group has a strong international orientation and actively contributes to scholarly networks and international projects on sustainability, retail, and digital transformation. It welcomes interdisciplinary collaboration and seeks to contribute to more sustainable and equitable modes of consumption and retail development.