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Kristina Bäckström.
På svenska

Kristina Bäckström

Senior lecturer

På svenska
Kristina Bäckström.
Contact details
  • Email: kristina [dot] backstrom [at] ses [dot] lu [dot] se
  • Phone: +46 42 35 66 48
Organisation
  • Department of Service Studies
  • Room number: E437
Webpage
Other affiliations
  • Affiliated researcher
    Centre for Retail Research at Lund University

Kristina Bäckström is a senior lecturer. In her current research project she examines the role of the physical store in today’s changing and increasingly digitalized world. Previously she has studied how smartphones transform consumers’ in-store shopping practices. In her dissertation she studied how consumers experience leisure shopping in retail store environments.

 

Publications

Displaying of publications. Sorted by year, then title.

12 Oct 2023