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Kristina Bäckström.

Kristina Bäckström

Senior lecturer

Kristina Bäckström.

Customer journey self-mapping : A qualitative method for evaluating new store formats

Author

  • Carys Egan-Wyer
  • Kristina Bäckström

Department/s

  • Centre for Retail Research at Lund University
  • Marketing
  • Department of Service Studies

Publishing year

2022-11

Language

English

Document type

Conference paper: abstract

Topic

  • Business Administration

Conference name

Nordic Retail and Wholesale Conference 2022

Conference date

2022-11-08 - 2022-11-10

Conference place

Tampere, Finland

Status

Published