Kristina Bäckström
Senior lecturer
Customer journey self-mapping : A qualitative method for evaluating new store formats
Author
Department/s
- Centre for Retail Research at Lund University
- Marketing
- Department of Service Studies
Publishing year
2022-11
Language
English
Full text
- Available as PDF - 178 kB
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Document type
Conference paper: abstract
Topic
- Business Administration
Conference name
Nordic Retail and Wholesale Conference 2022
Conference date
2022-11-08 - 2022-11-10
Conference place
Tampere, Finland
Status
Published