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Kristina Bäckström.

Kristina Bäckström

Senior lecturer

Kristina Bäckström.

Egna varumärkens yttre signaler - nyckeln till konsumenters kvalitetsupplevelser

Author

  • Kristina Bäckström

Department/s

  • Department of Service Studies

Publishing year

2005

Language

Swedish

Publication/Series

Dagligvaruhandelns egna märkesvaror: konsekvenser och utvecklingstendenser

Document type

Book chapter

Topic

  • Social Sciences Interdisciplinary

Status

Published

ISBN/ISSN/Other

  • ISBN: 91-85113-06-9