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Kristina Bäckström.

Kristina Bäckström

Senior lecturer

Kristina Bäckström.

New store formats and the complex task of evaluating them

Author

  • Ulf Johansson
  • Jens Hultman
  • Kristina Bäckström
  • Carys Egan-Wyer
  • Sofia Ulver

Department/s

  • Marketing
  • Centre for Retail Research at Lund University
  • Department of Service Studies

Publishing year

2024

Language

English

Pages

186-188

Document type

Conference paper: abstract

Topic

  • Business Administration

Conference name

Nordic Retail and Wholesale Conference

Conference date

2024-11-05 - 2024-11-07

Conference place

Helsingborg, Sweden

Status

Published

Project

  • Centre for Retail Research at Lund University
  • New Formats for the Physical Store of the Future: How to evaluate and manage new store formats