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Kristina Bäckström.

Kristina Bäckström

Senior lecturer

Kristina Bäckström.

Integritetsmedveten personalisering : Utmaningar, perspektiv och arbetssätt

Author

  • Johan Hagberg
  • Kristina Bäckström
  • Alexander Flaig
  • Christian Fuentes
  • Patrik Stoopendahl

Department/s

  • Marketing
  • Centre for Retail and Logistics (REAL)
  • Department of Service Studies

Publishing year

2026

Language

Swedish

Publication/Series

Handelsrådets forskningsrapport

Issue

2026:7

Document type

Report

Publisher

Handelsrådet

Topic

  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-91-89922-20-4