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Kristina Bäckström.

Kristina Bäckström

Senior lecturer

Kristina Bäckström.

Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization

Author

  • Christian Fuentes
  • Kristina Bäckström
  • Anette Svingstedt

Summary, in English

The aim of this paper is to examine and conceptualize how the integration of smartphones is reconfiguring the retailscapes of stores and the implications that this has for retailers and consumers. Departing from an understanding
of retailscapes as socio-material assemblages and drawing on an ethnographic study of mobile shopping, this paper shows how the integration of smartphones into the activities of in-store shopping is reconfiguring how store space is enacted. The integration of this digital device reorganizes the activities of shopping, and new informationscapes, socialscapes, and experiencescapes unfold as a result. In the process, stores are reconfigured, agencies change, and the relationship between consumers and retailers is remade.

Department/s

  • Department of Service Studies

Publishing year

2017-11

Language

English

Pages

270-278

Publication/Series

Journal of Retailing and Consumer Services

Volume

39

Document type

Journal article

Publisher

Elsevier

Topic

  • Business Administration

Keywords

  • digitalization
  • Mobile shopping
  • Retail space
  • Retailscapes
  • Ethnographic method

Status

Published

ISBN/ISSN/Other

  • ISSN: 0969-6989