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Kristina Bäckström.

Kristina Bäckström

Senior lecturer

Kristina Bäckström.

Service encounters in the digital age: Exploring the new and multiple role of frontline employees

Author

  • Kristina Bäckström
  • Ulf Johansson

Department/s

  • Department of Service Studies
  • Marketing

Publishing year

2021

Language

English

Document type

Conference - other

Keywords

  • Service encounter, frontline employees, working practices, digitalization, physical store

Conference name

The Nordic retail and wholesale conference 2021

Conference date

2021-11-09 - 2021-11-11

Conference place

Umeå, Sweden

Status

Unpublished