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Kristina Bäckström.

Kristina Bäckström

Senior lecturer

Kristina Bäckström.

Shopping as leisure: An exploration of manifoldness and dynamics in consumers shopping experiences

Author

  • Kristina Bäckström

Summary, in English

In retailing literature, shopping as a leisure-time enjoyment has typically been examined by the use of economic or psychological approaches. Consumers engaged in this activity have commonly been portrayed as one homogenous segment. Drawing upon a sociocultural approach, this study seeks to

improve our understanding of leisure shopping as subjectively experienced. The article illustrates that leisure shopping activities embrace a plethora of meanings and an inherent dynamic, evident for instance in shifts and nuances in consumers ways of experiencing and practising such activities. The results also provide some insights into the interrelation between hedonic and utilitarian aspects of shopping and emphasize that there is a complex relationship between various shopping orientations.

Department/s

  • Department of Service Studies

Publishing year

2011

Language

English

Pages

200-209

Publication/Series

Journal of Retailing and Consumer Services

Volume

18

Document type

Journal article

Publisher

Elsevier

Topic

  • Other Social Sciences

Keywords

  • Consumer culture theory
  • shopping experiences
  • Leisure shopping

Status

Published

ISBN/ISSN/Other

  • ISSN: 0969-6989