Kristina Bäckström
Senior lecturer
(When) Is it Worth Investing in the Personal Service Encounter?
Author
Department/s
- Centre for Retail Research at Lund University
- Marketing
- Department of Service Studies
Publishing year
2021-11-11
Language
English
Full text
- Available as PDF - 169 kB
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Document type
Conference paper
Topic
- Business Administration
Conference name
The Nordic retail and wholesale conference 2021
Conference date
2021-11-09 - 2021-11-11
Conference place
Umeå, Sweden
Status
Published