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Kristina Bäckström.

Kristina Bäckström

Senior lecturer

Kristina Bäckström.

(When) Is it Worth Investing in the Personal Service Encounter?

Author

  • Carys Egan-Wyer
  • Ulf Johansson
  • Åsa Parsmo
  • Sofia Valentin
  • Kristina Bäckström

Department/s

  • Centre for Retail Research at Lund University
  • Marketing
  • Department of Service Studies

Publishing year

2021-11-11

Language

English

Document type

Conference paper

Topic

  • Business Administration

Conference name

The Nordic retail and wholesale conference 2021

Conference date

2021-11-09 - 2021-11-11

Conference place

Umeå, Sweden

Status

Published