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Kristina Bäckström.

Kristina Bäckström

Senior lecturer

Kristina Bäckström.

Creating and consuming experiences in retail store environments: Comparing retailer and consumer perspectives

Author

  • Kristina Bäckström
  • Ulf Johansson

Department/s

  • Department of Service Studies
  • Department of Business Administration

Publishing year

2006

Language

English

Pages

417-430

Publication/Series

Journal of Retailing and Consumer Services

Document type

Article

Publisher

Elsevier

Topic

  • Other Social Sciences

Keywords

  • Shopping experiences
  • consumer behavior
  • retailing
  • SDG 12 - Responsible Consumption and Production

Status

Published

ISBN/ISSN/Other

  • ISSN: 0969-6989