Christian Fuentes
Professor
Risk Stories in the Media: Food Consumption, Risk and Anxiety
Author
Summary, in English
Although media-fueled food scares are often described as linked to consumers’ food anxieties, previous studies of food consumption have failed to explore fully how foodscare reports add to consumers’ anxieties. Using a relational theory of risk and a narrative approach, this article highlights how food-scare reports, through various risk accounts, create anxiety-inducing stories where consumers are appointed as handlers of conflicting food risks. Based on material collected from a 2009 Swedish food scare, the article suggests that food-scare reports construct multiple conflicting risks. The analysis also shows that news reports make consumers responsible for handling these risks and, in addition, involve conflicting instructions regarding how consumers should handle the risks described. The article concludes that it is the combination of conflicting risks and conflicting prescriptions for handling those risks that feeds consumers’ anxieties.
Department/s
- Department of Service Studies
Publishing year
2015
Language
English
Pages
71-87
Publication/Series
Food, Culture & Society
Volume
18
Issue
1
Full text
- Available as PDF - 216 kB
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Links
Document type
Journal article
Publisher
Bloomsbury Publishing
Topic
- Social Sciences Interdisciplinary
Keywords
- food consumption
- risk
- anxiety
- food scares
- media
- narrative
Status
Published
ISBN/ISSN/Other
- ISSN: 1552-8014