– Retail and consumption are intertwined in complex ways, yet they have often been studied by separate groups of researchers rather than being seen as integrated. This book aims to change that by examining how three consumption trends will reshape retailing, says Emma Samsioe who is the editor of the book together with Kristina Bäckström at the Department of Service Studies and Carys Egan-Wyer from the School of Economics and Management at Lund University.
Sustainability, technology and wellbeing in a new book about consumption
The retail industry is constantly changing and has been for the past decades. Technology, sustainability and consumer wellbeing have influenced and continue to influence retailing and consumption. What will be important to the consumers of the future? And how will retailers be able to offer them the customer experiences they demand? Through 24 chapters, this new open access book addresses the issue of future consumption.
About the book
In this book, The Future of Consumption: How technology, sustainability and wellbeing will transform retail and customer experience, retail and consumption researchers discuss three future consumption trends and what impact those trends will have on the ways we shop. Academic perspectives are interspersed with reflections written by innovative retail practitioners, in which they discuss what they are already doing to prepare for the consumption of the future.
This book is essential reading for retail managers who want to know how future consumption trends will affect the industry, as well as students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.
The book is available through Open Access. Get it here!
