In this book, The Future of Consumption: How technology, sustainability and wellbeing will transform retail and customer experience, retail and consumption researchers discuss three future consumption trends and what impact those trends will have on the ways we shop. Academic perspectives are interspersed with reflections written by innovative retail practitioners, in which they discuss what they are already doing to prepare for the consumption of the future.
This book is essential reading for retail managers who want to know how future consumption trends will affect the industry, as well as students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.
The book is available through Open Access. Get it here!