The Fashion Market: Innovation and Fashion Forecasting

Trend analysis is a creative process that maps and analyses cultural changes in society to predict the future. This course will help you understand trend analysis and how innovation, especially new digital tools, influences this process. You will explore both the challenges and opportunities these tools present. The course covers different ideas about trend analysis and looks at how organisations and people use it. 

By the end of the course, you will be able to:

• Understand and explain various theoretical perspectives on trend analysis.
• Understand how different innovation practices drive the future fashion market.
• Explore trend analysis as a creative process that looks at cultural changes to predict the future.
• Examine different ideas about trend analysis and think critically about how organisations do it.

Course start

The course introduction is on Zoom on Monday 19th of January at 17:15-19:00 CET. You will find the Zoomlink at Canvas.

More information:

• Syllabus
• Reading list
• Preliminary schedule
• Canvas - learning platform
• Student account - Your student account at Lund University - information
• Registration - course registration is done by the department after participation in the first session.
• Part time, evenings and distance course.
• Bachelor level, no pre-requisites.

Incoming exchange students:

Find more information on how to apply as an exchange student, visit this webpage.

Other students:

Apply through antagning.se (link to website). Deadline for application October 15th, 2025.

All applications for courses at Lund University are made using Sweden´s national admissions site, antagning.se. Courses for the Spring 2025 will be open for applications September 15 – October 15 2025.