During the first course ‘Innovation and Fashion Forecasting’ (January 15 - March 19, 2024) you will learn how trend analysis in the fashion industry can be understood, how new digital tools are used by the fashion industry and what challenges these tools can bring.

– Trend analysis work is facing a number of changes and in this course, we work to identify and discuss different perspectives and approaches to how this work can be carried out," says Emma Samsioe, course coordinator and associate senior lecturer in Service Studies at Lund University.  

During the second course ‘Fashion Communication and Sustainability’ (March 20 - June 2, 2024) you will learn about communication in relation to sustainability and strategies for sustainable and circular textiles in the fashion industry. Based on theories in fashion communication, the course highlights and problematizes how sustainability in the fashion market is communicated.

– Biofabrication, new materials and production techniques, recycling fibers, development and innovation structures of e-commerce; the fashion industry is working to meet sustainability challenges. At the same time, we see a medialization of fashion, how fashion brands curate communication to build narratives and storytelling via social media. In this course, we discuss how the fashion industry relates to sustainability communication based on digitalization and changes in today's communication landscape, says Marie Ledendal, lecturer on the course and Associate Professor of Applied Visual Communication, Lund University.

In the courses, you will meet teachers who research cultural and creative industries, consumer culture, communication and sustainability in the fashion industry.

– In the fashion market, the link between identity and consumption has resulted in an expanding lifestyle industry where different actors interact, says Cecilia Fredriksson, course coordinator and Professor of Ethnology and Consumer Culture at Lund University. Our courses aim to provide in-depth insights into how fashion as a creative industry and cultural industry positions the individual in a global world and in an economic, social and cultural context.

About the courses

The courses are taught one after the other and are part time, in the evening and on distance so that you can study at the same time as you work or study something else. The courses are at undergraduate level with general entry requirements.

How to apply on lunduniversity.lu.se:

The Fashion Market: Innovation and Fashion Forecasting

The Fashion Market: Fashion Communication and Sustainability