In October, a unique and world-leading conference will bring together researchers and practitioners to discuss today's challenges and increase knowledge on how place brands can be adapted and strengthened in times of crisis and uncertainty.
- "Research on place brands can be used to strengthen dialogue and collaboration around places and to reshape places in a world of crisis and uncertainty," says Cecilia Cassinger, Associate Professor of Strategic Communication at Lund University and host of the conference at Campus Helsingborg.
During the conference, participants from different parts of the world will gather in Helsingborg for two days to explore ideas and methods about place communication and place brands in relation to the major challenges of today's global crises and people's experience of uncertainty.
- The Nordic countries have long been characterised by their brilliant place brands - a brightness that has waned in recent years. Many place brands, also in the Nordic region, are currently in crisis. The theme of this year's conference is therefore particularly interesting right now, says Cecilia Cassinger.