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Place Branding in times of crisis and uncertainty

Photo of a hand waving the Ukrainian flag.
The ongoing war in Ukraine has affected the security structure throughout Europe. How this affects place brands is something that will be highlighted in several tracks at the IPBA conference at Campus Helsingborg in October.

From climate change disasters to the war in Ukraine and the shaky global economy, there is a growing and palpable sense of living in a time of perpetual crisis and uncertainty. How do crises and uncertain times affect place brands and what are the implications for research?

In October, a unique and world-leading conference will bring together researchers and practitioners to discuss today's challenges and increase knowledge on how place brands can be adapted and strengthened in times of crisis and uncertainty.

- "Research on place brands can be used to strengthen dialogue and collaboration around places and to reshape places in a world of crisis and uncertainty," says Cecilia Cassinger, Associate Professor of Strategic Communication at Lund University and host of the conference at Campus Helsingborg. 

During the conference, participants from different parts of the world will gather in Helsingborg for two days to explore ideas and methods about place communication and place brands in relation to the major challenges of today's global crises and people's experience of uncertainty. 

- The Nordic countries have long been characterised by their brilliant place brands - a brightness that has waned in recent years. Many place brands, also in the Nordic region, are currently in crisis. The theme of this year's conference is therefore particularly interesting right now, says Cecilia Cassinger.

IPBA Conference 18-20 of October 2023

This is the first time the annual conference of the International Place Branding Association (IPBA) has been organised in the Nordic region. The conference runs for two days and a doctoral conference is organised the day before the conference. Each year, the conference brings together around 100 researchers and practitioners in place branding from around the world. Lund University, Campus Helsingborg, Kristianstad University and Halmstad University co-finance the conference with funding from the City of Helsingborg. 

Contact details:

Cecilia Cassinger, Associate Professor at the Department of Strategic Communication, Lund University: cecilia [dot] cassinger [at] isk [dot] lu [dot] se (cecilia[dot]cassinger[at]isk[dot]lu[dot]se)

Contact person at the Department of Service Science:
Ola Thufvesson, ola [dot] thufvesson [at] ses [dot] lu [dot] se (ola[dot]thufvesson[at]ses[dot]lu[dot]se)

Conference address: info [dot] ipba [at] isk [dot] lu [dot] se (info[dot]ipba[at]isk[dot]lu[dot]se)

See this year's programme.