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World leading conference on place branding comes to Sweden and Campus Helsingborg

Photo of pathway lined with trees.

This fall, world leading researchers and practicians will gather att Lund university, Campus Helsingborg to exchange ideas and discuss the latest research at the seventh international conference on place branding. The theme is place branding in times of crisis and uncertainty. The conference is hosted by the Department of Strategic Communication, Lund University in collaboration with the Department of Service Studies, Lund University, Halmstad University, and Kristianstad University.

The theme of the 2023 IPBA conference is Place branding in times of crisis and uncertainty. Submissions that examine place branding discourse and practice against the momentous challenges of current global crises and experiences of uncertainty are welcome.

From the calamities of climate change, the broken security architecture in Europe following the war in Ukraine, damages to the global economy, to the global expansion of authoritarian rule, there is growing sense of living in an age of everlasting crisis and uncertainty. What are the implications of crisis and uncertainty for place branding scholarship and practice? How can the engaged scholarship of place branding contribute to strengthening dialogue and collaboration concerning challenging issues? How can places be reimagined in a crisis-ridden world and under uncertain circumstances? 

The conference has previously been arranged in London, Volos, Swansea, Macau, Barcelona and Aix en Provence. Now it's time for Helsingborg to be the host city.

The conference takes place 18-20th of October at Campus Helsingborg and is arranged by Lund university, Halmstad University and Kristianstad University with support from Helsingborg Municipality.

More information

Cecilia Cassinger, doctor in Strategic communication at Lunds university and host for the conference: cecilia [dot] cassinger [at] isk [dot] lu [dot] se (subject: IPBA%20Conference) (cecilia[dot]cassinger[at]isk[dot]lu[dot]se)

Ola Thufvesson is the contact person at the Department of Service studies: ola [dot] thufvesson [at] ses [dot] lu [dot] se (subject: IPBA%20Conference) (ola[dot]thufvesson[at]ses[dot]lu[dot]se)

Read more about the conference here.

Call for paper is now open. Send in your contributions before May 5th.

Read more here.