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Kristina Bäckström.

Kristina Bäckström

Universitetslektor

Kristina Bäckström.

The Future of Consumption : How Technology, Sustainability and Wellbeing will Transform Retail and Customer Experience

Redaktör

  • Kristina Bäckström
  • Carys Egan-Wyer
  • Emma Samsioe

Summary, in English

This open access book presents three future consumption trends—technology, sustainability, and wellbeing—and discusses what impact those trends will have on the ways we shop.

What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more.

Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.

Avdelning/ar

  • Centrum för handelsforskning vid Lunds Universitet
  • Institutionen för tjänstevetenskap
  • Marknadsföring

Publiceringsår

2023-10-04

Språk

Engelska

Dokumenttyp

Bok

Förlag

Palgrave Macmillan

Ämne

  • Business Administration

Aktiv

Published

Projekt

  • Service Studies Consumption

ISBN/ISSN/Övrigt

  • ISBN: 978-3-031-33246-3
  • ISBN: 978-3-031-33245-6