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Jan Henrik Nilsson.

Jan-Henrik Nilsson

Senior lecturer, associate professor

Jan Henrik Nilsson.

Memory tourism in a contested landscape : exploring identity discourses in Lviv, Ukraine

Author

  • Nataliia Godis
  • Jan Henrik Nilsson

Summary, in English

The study explores divergent representations and cultural identity in a historically contested landscape. The first form of representations includes politically amended place marketing. It is analysed how public discourse on a city’s development and regeneration articulate inscriptions of local authorities to pursue political-economic agendas. The second form of representations is diaspora’s imaginary of a pedigree place that derives from genealogical research and travel. In this way, genealogy enables counter-memories to uncritical marketing and ‘alternative’ voices in recast of local history. A contested landscape is conceptualized in the framework of politics of past to reflect stakeholders’ present-day preoccupations. Two forms of representations conceptualize spaces of dominance and resistance in Lefèbvre’s (1991) production of space. The empiric study is conducted in Lviv, a city with complicated past and national identity due to interchangeable powers. The fieldwork comprises the ongoing marketing campaign in Lviv launched in connection to Euro-2012, and the Polish, Jewish, and West Ukrainian diasporic representations. The findings show how the national and the Eurocentric meta-narratives embed the identity discourses of the official élite, and how diasporic texts suggest a genre of resistance to the marketing scripts.

Department/s

  • Department of Service Studies

Publishing year

2018-10-13

Language

English

Pages

1690-1709

Publication/Series

Current Issues in Tourism

Volume

21

Issue

15

Document type

Journal article

Publisher

Taylor & Francis

Topic

  • Social and Economic Geography
  • History and Archaeology

Keywords

  • identity
  • place marketing
  • diaspora
  • historiographic representations
  • Lviv
  • Critical Discourse Analysis

Status

Published

ISBN/ISSN/Other

  • ISSN: 1368-3500