
Hervé Corvellec
Professor

A decoupling perspective on circular business model implementation: Illustrations from Swedish apparel
Author
Summary, in English
Abstract Drawing on the concept of decoupling, from institutional theory in organizational studies, this paper explains how organizations mitigate demands for circularity. Seven Swedish apparel companies that have started collecting used clothes as a form of engagement with circular business models serve as case studies. The paper shows how outsourcing and internal separation allow these companies to buffer their business model and core way of creating value from emerging demands. It also shows how companies pro-actively work at influencing institutional demands for circularity by making these demands compatible with their own interests. The concept of decoupling thereby provides key insights into the development and implementation, or absence thereof, of circular business models.
Department/s
- Department of Service Studies
Publishing year
2018
Language
English
Pages
630-643
Publication/Series
Journal of Cleaner Production
Volume
171
Issue
Supplement C
Document type
Journal article
Publisher
Elsevier
Topic
- Business Administration
Keywords
- Circular business models
- Circular economy
- Decoupling
- Sustainable business models
- Institutional theory
- Product-service-systems
Status
Published
Project
- Signs of the future show the way
- From waste management to waste prevention. Closing implementation gaps through sustainable action nets
ISBN/ISSN/Other
- ISSN: 0959-6526