Ola Thufvesson
Senior lecturer
Lucky Cat: Place branding in vulnerable areas.
Author
Summary, in English
This art short film examines clichéd images of vulnerable urban places in Sweden by juxtaposing stereotypes of marginalization, safety, commerce, and everyday life. The research aim is to use kitsch art and playful elements to intervene in the conventional thinking of these places as problems in the margins of society.
The medium of the short film enables us to bring to life the empirical material collected during a two-year long field study in vulnerable areas. The film is made up by photographs and audio-visual recordings, which makes possible a collective multisensory experience of lived places.
The medium of the short film enables us to bring to life the empirical material collected during a two-year long field study in vulnerable areas. The film is made up by photographs and audio-visual recordings, which makes possible a collective multisensory experience of lived places.
Department/s
- Department of Strategic Communication
- Department of Service Studies
Publishing year
2023-10-20
Language
English
Document type
Conference paper: abstract
Topic
- Communication Studies
Keywords
- vulnerable urban areas
- stereotyping
- social sustainability
- cities
- suburbs
Conference name
Annual Conference of the International Place Branding Association
Conference date
2023-10-18 - 2023-10-20
Conference place
Helsingborg, Sweden
Status
Inpress
Project
- New forms of cooperation for the promotion of safe trade in vulnerable urban environments