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Malin Zillinger.

Malin Zillinger

Assistant Head of Department, senior lecturer, associate professor

Malin Zillinger.

Hybrid tourist information search German tourists' combination of digital and analogue information channels

Author

  • Malin Zillinger

Summary, in English

In a rapidly digitalizing world, both tourism actors and researchers are striving to keep pace with developments in tourist information search. This is not an easy task, as research results are pointing at different directions. Moreover, while tourism research is indicating the importance of analogue and digital information sources in parallel, tourism actors focus mainly on digital development. This does not make sense. This study aims to contribute to the academic debate on the importance and combination of information channels. The paper is based on a multi-method approach including surveys and interviews. Results show that tourists are hybrid information searchers who are loyal to their information channels and who dismiss too much of information. Empirically, the study is based on German tourists in Sweden.

Department/s

  • Department of Service Studies

Publishing year

2020

Language

English

Pages

510-510

Publication/Series

Tourism and Hospitality Research

Volume

20

Issue

4

Document type

Journal article (letter)

Publisher

Palgrave Macmillan

Topic

  • Social Sciences
  • Social Sciences Interdisciplinary

Keywords

  • Analogue tourist information
  • digital tourist information
  • German tourists
  • hybrid tourist information
  • information search behaviour
  • Sweden
  • tourist behaviour

Status

Published

ISBN/ISSN/Other

  • ISSN: 1467-3584