Malin Zillinger
Assistant Head of Department, senior lecturer, associate professor
Disruptive Network Innovation in Free Guided Tours
Author
Summary, in English
This article provides an analysis on how disruptive innovation is spurred by the dynamics of digital and analogue networks in the sharing economy. The analysis builds on a free guided tour company in Copenhagen. Data is collected in a bottom-up reiterative process, drawing on theories on disruptive innovation and network theory. Between 2013 and 2016, one of the free tour companies in Copenhagen was followed by means of participant observations, interviews with tour guides and interpretation of online documents. Results show that free guided tours based on tips alone and orchestrated within the frame of the sharing economy are not merely a product innovation. More importantly, they entail disruptive market innovations that circumvent traditional industry structures and ultimately produce disruptive organizational innovations where trust in network is the crux. Free guided-tour companies operate as communitarian organizations in extractive business models, and they are game changers in the field of guided tours, and ultimately in the field of tourism.
Department/s
- Department of Service Studies
Publishing year
2018-07-17
Language
English
Pages
303-318
Publication/Series
Scandinavian Journal of Hospitality and Tourism
Volume
18
Issue
3
Document type
Journal article
Publisher
Taylor & Francis
Topic
- Social and Economic Geography
Keywords
- Free guided tours, disruption, networked innovation, sharing economy, trust
Status
Published
ISBN/ISSN/Other
- ISSN: 1502-2250