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What Frida says about the Master's in Service Management, Retail

Frida from Sweden

1. What is the best thing about the Service Management programme?

To me, the best thing about the Service Management programme is the broad approach to different service-related areas. During my time in the programme, I have studied topics such as organisation, marketing, service logistics and digitalisation. Due to this breadth, you gain a comprehensive understanding in Service Management, and at the same time you have the opportunity to find an area that you are especially interested in. An additional benefit is of course that the programme is international and that you get to meet students from all over the world!

2. Why did you choose the retail specialisation?

I chose the retail specialisation because I wanted to study consumption and marketing, which are two areas that are particularly interesting to me. The specialisation has allowed me to deep dive into specific sectors and phenomena in the retail field.

3. What do you think about the teaching style within the programme?

I would describe the teaching style as collaborative. We are encouraged to work together through many different course activities, such as seminars, workshops and project works. In this way, you develop your ability to manage discussions, give constructive criticism and collaborate on projects. In the Service Management programme, we are also encouraged to think critically and discuss an issue from different angles, which is something I really appreciate.

4. Do you have any advice for students considering to study at Lund University and Campus Helsingborg?

I would give the advice to try to make the most out of the experience and get involved in the many activities and organisations that are available to students. There really is something for everyone! It’s exciting to study in an international programme, and it can be an opportunity to make valuable connections with internationals. At the same time, if you are an international, it is also an opportunity to learn about the Swedish culture and our traditions. Of course, I would also say to prepare for a lot of reading and to structure your studying as much as possible. From my experience, the LU way of learning might differ from the type of learning that you are used to, and you might need some time to adjust.