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Malin Zillinger.

Malin Zillinger

Head of Department, senior lecturer, associate professor

Malin Zillinger.

Anywhere workers and the sustainable development of tourist destinations

Author

  • Micol Mieli
  • Malin Zillinger

Summary, in English

Working from anywhere, often associated with digital nomadism, is a growing trend that blurs the boundaries between work and leisure, with individuals choosing to work from tourist destinations. The phenomenon has caught the attention of academics, who mainly focus on the lifestyle aspects of digital nomadism. However, destination management organizations, as well as the tourism and hospitality industry, especially in Northern Europe, have been slow to recognize the phenomenon as relevant to tourism. The choice of place is an important factor in the system of anywhere work. Although defined as 'anywhere' workers, or digital 'nomads', their choice is largely based on the importance of being somewhere. In this choice, place matters as do the services that are offered there. Low living costs and good Wi-Fi connections are not everything. The chapter offers a literature review of the neglected, although very important, perspective of the tourism and hospitality industry response to the increasing numbers of anywhere workers, and how they can adapt to it to foster a more socially, economically and environmentally sustainable tourism. This type of visitors can be a low-volume, high-value segment, with longer stays, better integration into the host society, and more responsible consumer behaviour.

Department/s

  • Centre for Retail Research at Lund University
  • Department of Service Studies

Publishing year

2024-07-31

Language

English

Pages

91-119

Publication/Series

Emerging Trends in Consumer Behaviour in the Service Sector

Document type

Book chapter

Publisher

Goodfellow Publishers Ltd

Topic

  • Economic Geography

Keywords

  • Destination development
  • Digital nomads
  • Sustainable development
  • Tourism and hospitality industry
  • Work From Anywhere (WFA)

Status

Published

Project

  • Service Studies Tourism

ISBN/ISSN/Other

  • ISBN: 9781915097644
  • ISBN: 9781915097620