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Malin Zillinger.

Malin Zillinger

Assistant Head of Department, senior lecturer, associate professor

Malin Zillinger.

Tourist information channels as consumer choice: the value of tourist guidebooks in the digital age

Author

  • Micol Mieli
  • Malin Zillinger

Summary, in English

The present research aims at understanding the value of travel guidebooks as an object of consumption in the context of the digital age. It does so by applying a consumer value perspective to an object that has traditionally been studied as an information channel or as a cultural text and not as an object of consumption. Holbrook’s consumer value framework was adopted to identify the value dimensions associated with guidebooks, and the underlying reasons for their use. Given the explorative nature of the study, a qualitative study design was chosen, and fifteen in-depth interviews were conducted. The results suggest that the use and value of guidebooks are strongly connected to emerging Information and Communication Technologies (ICTs). Information needs are evolving due to technological development: the constant availability of online information has caused the temporal dimension of tourists’ information needs to shift so that decisions can be postponed until right before consumption, making information search more serendipitous. Several types of value were identified which go beyond information needs, and they are: efficiency, excellence, play, aesthetics, status, esteem, spirituality and ethics.

Department/s

  • Department of Service Studies

Publishing year

2020-02-04

Language

English

Pages

28-48

Publication/Series

Scandinavian Journal of Hospitality and Tourism

Volume

20

Issue

1

Document type

Journal article

Publisher

Taylor & Francis

Topic

  • Economic Geography

Keywords

  • consumer value
  • digitalization
  • guidebooks
  • serendipity
  • tourism information
  • consumer value
  • digitalisation
  • guidebooks
  • serendipity
  • tourism information

Status

Published

Project

  • Smartphoned Tourists in the Phygital Tourist Experience
  • Smartphoned Tourists in the Phygital Tourist Experience

ISBN/ISSN/Other

  • ISSN: 1502-2250