Ola Thufvesson
Universitetslektor
Lucky Cat: Place branding in vulnerable areas.
Författare
Summary, in English
This art short film examines clichéd images of vulnerable urban places in Sweden by juxtaposing stereotypes of marginalization, safety, commerce, and everyday life. The research aim is to use kitsch art and playful elements to intervene in the conventional thinking of these places as problems in the margins of society.
The medium of the short film enables us to bring to life the empirical material collected during a two-year long field study in vulnerable areas. The film is made up by photographs and audio-visual recordings, which makes possible a collective multisensory experience of lived places.
The medium of the short film enables us to bring to life the empirical material collected during a two-year long field study in vulnerable areas. The film is made up by photographs and audio-visual recordings, which makes possible a collective multisensory experience of lived places.
Avdelning/ar
- Institutionen för tjänstevetenskap
Publiceringsår
2023
Språk
Engelska
Dokumenttyp
Konferensabstract
Ämne
- Media and Communication Studies
Nyckelord
- vulnerable urban areas
- stereotyping
- social sustainability
- cities
- suburbs
- SDG 11 - Sustainable Cities and Communities
- SDG 10 - Reduced Inequalities
Conference name
Annual Conference of the International Place Branding Association
Conference date
2023-10-18 - 2023-10-20
Conference place
Helsingborg, Sweden
Aktiv
Accepted/in press
Projekt
- Service Studies Consumption
- Nya samarbetsformer för främjande av trygg handel i utsatta stadsmiljöer