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Malin Zillinger.

Malin Zillinger

Biträdande prefekt, universitetslektor, docent

Malin Zillinger.

Hybrid tourist information search German tourists' combination of digital and analogue information channels

Författare

  • Malin Zillinger

Summary, in Swedish

n a rapidly digitalizing world, both tourism actors and researchers are striving to keep pace with developments in tourist information search. This is not an easy task, as research results are pointing at different directions. Moreover, while tourism research is indicating the importance of analogue and digital information sources in parallel, tourism actors focus mainly on digital development. This does not make sense. This study aims to contribute to the academic debate on the importance and combination of information channels. The paper is based on a multi-method approach including surveys and interviews. Results show that tourists are hybrid information searchers who are loyal to their information channels and who dismiss too much of information. Empirically, the study is based on German tourists in Sweden.

Avdelning/ar

  • Institutionen för tjänstevetenskap

Publiceringsår

2020

Språk

Engelska

Sidor

510-510

Publikation/Tidskrift/Serie

Tourism and Hospitality Research

Volym

20

Issue

4

Dokumenttyp

Artikel i tidskrift

Förlag

Palgrave Macmillan

Ämne

  • Social Sciences
  • Social Sciences Interdisciplinary

Nyckelord

  • Analogue tourist information
  • digital tourist information
  • German tourists
  • hybrid tourist information
  • information search behaviour
  • Sweden
  • tourist behaviour

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 1467-3584