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Malin Zillinger.

Malin Zillinger

Biträdande prefekt, universitetslektor, docent

Malin Zillinger.

Disruptive Network Innovation in Free Guided Tours

Författare

  • Jane Widtfeldt Meged
  • Malin Zillinger

Summary, in English

This article provides an analysis on how disruptive innovation is spurred by the dynamics of digital and analogue networks in the sharing economy. The analysis builds on a free guided tour company in Copenhagen. Data is collected in a bottom-up reiterative process, drawing on theories on disruptive innovation and network theory. Between 2013 and 2016, one of the free tour companies in Copenhagen was followed by means of participant observations, interviews with tour guides and interpretation of online documents. Results show that free guided tours based on tips alone and orchestrated within the frame of the sharing economy are not merely a product innovation. More importantly, they entail disruptive market innovations that circumvent traditional industry structures and ultimately produce disruptive organizational innovations where trust in network is the crux. Free guided-tour companies operate as communitarian organizations in extractive business models, and they are game changers in the field of guided tours, and ultimately in the field of tourism.

Avdelning/ar

  • Institutionen för tjänstevetenskap

Publiceringsår

2018-07-17

Språk

Engelska

Sidor

303-318

Publikation/Tidskrift/Serie

Scandinavian Journal of Hospitality and Tourism

Volym

18

Issue

3

Dokumenttyp

Artikel i tidskrift

Förlag

Taylor & Francis

Ämne

  • Social and Economic Geography

Nyckelord

  • Free guided tours, disruption, networked innovation, sharing economy, trust

Status

Published

ISBN/ISSN/Övrigt

  • ISSN: 1502-2250