Malin Zillinger
Biträdande prefekt, universitetslektor, docent
The curious case of online information search
Författare
Summary, in English
In a rapidly digitalizing world, the increasing importance of online information channels is repeatedly stated. But little is known about the procedure of online information search. This study examines the process of booking a journey via digital devices. It is based on a multi-method approach including interview and experiment. Results show that tourists’ online searching behaviour is less rational than previously perceived. Empirically, the study is based on German tourists in Sweden.
Avdelning/ar
- Institutionen för tjänstevetenskap
Publiceringsår
2020
Språk
Engelska
Sidor
276-279
Publikation/Tidskrift/Serie
Current Issues in Tourism
Volym
23
Issue
3
Dokumenttyp
Artikel i tidskrift
Förlag
Taylor & Francis
Ämne
- Information Studies
Nyckelord
- Digital information
- experiment
- information search behaviour
- online information confusion
- Sweden
Status
Published
ISBN/ISSN/Övrigt
- ISSN: 1368-3500