Kristina Bäckström
Universitetslektor
Retail imagination : Understanding retail transformation through imagined futures
Författare
Summary, in English
Drawing on the notion of imagined futures, the special issue “Retail Imagination” explores emerging transformations in the retail sector. The special issue includes seven paper presented at the 9th Nordic Retail and Wholesale conference (NRWC) 2024. In this editorial, the concept of “Retail imagination” is discussed, the main content of the selected papers is outlined, and key dimensions for imagining the future of retail are emphasized.
Avdelning/ar
- Institutionen för tjänstevetenskap
- Centrum för handel och logistik (REAL)
- Marknadsföring
Publiceringsår
2026
Språk
Engelska
Publikation/Tidskrift/Serie
International Review of Retail, Distribution and Consumer Research
Dokumenttyp
Artikel i vetenskaplig tidskrift
Förlag
Routledge
Ämne
- Business Administration
Nyckelord
- Conference
- consumption
- imagined futures
- retail
Aktiv
E-pub ahead of print
ISBN/ISSN/Övrigt
- ISSN: 0959-3969