Kristina Bäckström
Universitetslektor
Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization
Författare
Summary, in English
of retailscapes as socio-material assemblages and drawing on an ethnographic study of mobile shopping, this paper shows how the integration of smartphones into the activities of in-store shopping is reconfiguring how store space is enacted. The integration of this digital device reorganizes the activities of shopping, and new informationscapes, socialscapes, and experiencescapes unfold as a result. In the process, stores are reconfigured, agencies change, and the relationship between consumers and retailers is remade.
Avdelning/ar
- Institutionen för tjänstevetenskap
Publiceringsår
2017-11
Språk
Engelska
Sidor
270-278
Publikation/Tidskrift/Serie
Journal of Retailing and Consumer Services
Volym
39
Länkar
Dokumenttyp
Artikel i tidskrift
Förlag
Elsevier
Ämne
- Business Administration
Nyckelord
- digitalization
- Mobile shopping
- Retail space
- Retailscapes
- Ethnographic method
Aktiv
Published
ISBN/ISSN/Övrigt
- ISSN: 0969-6989