Capturing contemporary complex customer journeys in retail
Join The Centre for Retail Research for a research seminar on contemporary customer journeys from a variety of interdisciplinary perspectives. Learn more about recently published articles and work in progress from the Centre's researchers.
In an era of omnichannel retailing, where consumers seamlessly transition between online and offline touchpoints, understanding these intricate customer journeys is paramount for retailers seeking to thrive in a competitive market. This seminar brings together thought leaders and scholars to discuss the latest research findings, methodologies, and insights on how to effectively capture, map, and optimize these complex customer journeys.
The seminar will take place at Campus Helsingborg in C-side (C703) and will start at 10:00 sharp.
- Patrik Stoopendahl - Customer journeys
- Kristina Bäckström and Carys Egan-Wyer - Messy customer journey self-mapping
- Yulia Vakulenko and Daniel Hellström - Navigate by the Stars: The impact of order fulfilment on consumer experiences.
- Ulf Johansson - New store formats