Michael Johansson
Researcher
Challenges in providing individual travel support in public transport to maintain mobility
Author
Summary, in English
The overall aim of this research project is to investigate whether new service value interventions on an individual level can lead to maintained or even increased mobility through ageing, but also to identify reduced costs for society (e.g. costs for transport services) and a transition from private car use to more sustainable transport. The purpose of this study is therefore to identify challenges in providing individual travel support to develop a program for active travel coaching in public transport based on services that can lead to increased travel by public transport among older people. There are several identified challenges to community-paid travel in today's public transport. This in turn leads to higher costs and future challenging demographic changes, such as an ageing population, can also help to further increase the demand for costly special transport services. This research study reports results from focus group interview with eight women who initiated a study circle focusing on going with daily travels by bus. Their experiences could be summarized into three categories: dare to show that you do not know, the service content must be appealing to you and new strategies can easily be forgotten. By actively seeking feedback from passengers' experiences, transport authorities can identify improved services, and enhance overall satisfaction. Service innovation is necessary and new ways of delivering and improving services within the public transport sector as we know it today are necessary. By studying services within public transport and their value, we can identify different approaches to the overall customer experience for older people. Hence, insight contributes to the development of travel training programs.
Department/s
- Department of Service Studies
- Campus Helsingborg
- Department of Health Sciences
- Finances, LTH
- Faculty of Engineering, LTH
- LU Profile Area: Proactive Ageing
Publishing year
2025-04-19
Language
English
Pages
144-150
Publication/Series
Transportation Research Procedia
Volume
86
Document type
Journal article
Publisher
Elsevier
Topic
- Transport Systems and Logistics
Keywords
- ageing
- developmental disabilities
- driving cessation
- intellectual
- mobility
- old people
- Public transport
- service innovation
- travel training
Conference name
26th EURO Working Group on Transportation, EWGT 2024
Conference date
2024-09-04 - 2024-09-06
Conference place
Lund, Sweden
Status
Published
Project
- Service Studies Sustainability
ISBN/ISSN/Other
- ISSN: 2352-1457