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Malin Zillinger.

Malin Zillinger

Assistant Head of Department, senior lecturer, associate professor

Malin Zillinger.

The curious case of online information search

Author

  • Malin Zillinger

Summary, in English

In a rapidly digitalizing world, the increasing importance of online information channels is repeatedly stated. But little is known about the procedure of online information search. This study examines the process of booking a journey via digital devices. It is based on a multi-method approach including interview and experiment. Results show that tourists’ online searching behaviour is less rational than previously perceived. Empirically, the study is based on German tourists in Sweden.

Department/s

  • Department of Service Studies

Publishing year

2020

Language

English

Pages

276-279

Publication/Series

Current Issues in Tourism

Volume

23

Issue

3

Document type

Journal article (letter)

Publisher

Taylor & Francis

Topic

  • Information Studies

Keywords

  • Digital information
  • experiment
  • information search behaviour
  • online information confusion
  • Sweden

Status

Published

ISBN/ISSN/Other

  • ISSN: 1368-3500