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Kristina Bäckström.

Kristina Bäckström

Senior lecturer

Kristina Bäckström.

Retail imagination : Understanding retail transformation through imagined futures

Author

  • Kristina Bäckström
  • Carys Egan-Wyer
  • Emma Samsioe

Summary, in English

Drawing on the notion of imagined futures, the special issue “Retail Imagination” explores emerging transformations in the retail sector. The special issue includes seven paper presented at the 9th Nordic Retail and Wholesale conference (NRWC) 2024. In this editorial, the concept of “Retail imagination” is discussed, the main content of the selected papers is outlined, and key dimensions for imagining the future of retail are emphasized.

Department/s

  • Department of Service Studies
  • Centre for Retail and Logistics (REAL)
  • Marketing

Publishing year

2026

Language

English

Publication/Series

International Review of Retail, Distribution and Consumer Research

Document type

Article

Publisher

Routledge

Topic

  • Business Administration

Keywords

  • Conference
  • consumption
  • imagined futures
  • retail

Status

E-pub ahead of print

ISBN/ISSN/Other

  • ISSN: 0959-3969