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Kristina Bäckström.

Kristina Bäckström

Senior lecturer

Kristina Bäckström.

Retail managers’ sociotechnical imaginaries of customer data and the privacy-personalisation tension

Author

  • Patrik Stoopendahl
  • Kristina Bäckström
  • Alexander Flaig
  • Christian Fuentes
  • Johan Hagberg

Department/s

  • Centre for Retail and Logistics (REAL)
  • Marketing
  • Department of Service Studies

Publishing year

2026

Language

English

Pages

1-14

Publication/Series

International Journal of Retail & Distribution Management

Document type

Article

Publisher

Emerald Group Publishing Limited

Topic

  • Economics and Business

Status

E-pub ahead of print

Project

  • How privacy shapes retailers and the retail market
  • Service Studies Consumption

ISBN/ISSN/Other

  • ISSN: 0959-0552