Johan Hultman
Professor
Managing the politics of value propositions
Author
Summary, in English
Purpose: The purpose of this paper is to provide an understanding of value co-creation in services as a multidimensional political construct that takes place across different “regimes of value” (Appadurai 1986).
Design/Methodology/Approach: A case study of waste management services in Sweden serves as an illustration of how this construct takes place.
Findings: There is a strategic potential for service providers to engage in a “politics of value” (Appadurai 1986) that makes use of the multidimensionality of the value creation process.
Research implications: Service scholars are encouraged to redirect their efforts from trying to define the essence of value to unfolding the conditions under which value is created.
Practical implications: We invite service providers to engage with the possibilities of developing a politics of value that draws on the co-existence of different regimes of value.
Originality/Value: The argument re-directs the discussion on value creation from the nature of value creation in services to the conditions under which service organizations create value in practice.
Design/Methodology/Approach: A case study of waste management services in Sweden serves as an illustration of how this construct takes place.
Findings: There is a strategic potential for service providers to engage in a “politics of value” (Appadurai 1986) that makes use of the multidimensionality of the value creation process.
Research implications: Service scholars are encouraged to redirect their efforts from trying to define the essence of value to unfolding the conditions under which value is created.
Practical implications: We invite service providers to engage with the possibilities of developing a politics of value that draws on the co-existence of different regimes of value.
Originality/Value: The argument re-directs the discussion on value creation from the nature of value creation in services to the conditions under which service organizations create value in practice.
Department/s
- Department of Service Studies
Publishing year
2014
Language
English
Pages
355-375
Publication/Series
Marketing Theory
Volume
14
Issue
4
Document type
Journal article
Publisher
SAGE Publications
Topic
- Social Sciences Interdisciplinary
Status
Published
Project
- Organizing critical infrastructure services-The case of Waste Management
ISBN/ISSN/Other
- ISSN: 1741-301X