Payment Systems as a Driver for Platform Growth in E-Commerce: Network Effects and Business Models

Summary, in Swedish

This chapter visits some of the fundamental concepts from platform economics, network effects, and network externalities. Further on, it discusses definitions of two-sided and multi-sided markets, how they are treated as business models. These concepts are further compared to the concept service ecosystem. A case of a payment service provider whose business model contributes to the growth of e-commerce is included. The purpose is to tease out how research on platforms has developed since e-commerce was in its infancy. The fundamental concepts developed in network economics are still valid and have been translated into different fields with a focus on value creation, information, and interaction. How platforms within platforms spur each other's growth is an area that has the potential to reach new insights on the platform economy.

• Author: Carin Rehncrona
• Editor: Myriam Ertz
• Department/s: Department of Service Studies
• Publishing year: 2022
• Language: Swedish
• Publication/Series: Handbook of Research on the Platform Economy and the Evolution of E-Commerce
• Links: http://dx.doi.org/10.4018/978-1-7998-7545-1.ch013
• Document type: Book chapter
• Publisher: IGI Global
• Topic: Business Administration
• Status: Published
• ISBN/ISSN/Other: ISBN: 9781799875451