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Christian Fuentes.

Christian Fuentes

Professor

Christian Fuentes.

Unpacking package free shopping: Alternative retailing and the reinvention of the practice of shopping

Författare

  • Christian Fuentes
  • Petronella Enarsson
  • Love Kristoffersson

Summary, in English

The aim of this paper is to understand how the practice of package free shopping takes shape and is established. Taking a shopping-as-practice approach, and drawing on an ethnographic study of a Swedish ecological food store, this paper shows that to be able to successfully remove a key artefact - packaging - from the practice of shopping, the practice itself must be reinvented. Developing package free shopping therefore requires the re-framing of the practice of shopping (making it meaningful in a new way), the re-skilling of the consumer (developing new competencies needed for its performance), and the re-materialization of the store (changing the material arrangement that makes this mode of shopping possible). This suggests that the promotion of alternative modes of sustainable shopping is a complicated matter that requires a profound understanding of the practice of shopping.

Avdelning/ar

  • Institutionen för tjänstevetenskap

Publiceringsår

2019-05-28

Språk

Engelska

Sidor

258-265

Publikation/Tidskrift/Serie

Journal of Retailing and Consumer Services

Volym

50

Dokumenttyp

Artikel i tidskrift

Förlag

Elsevier

Ämne

  • Business Administration
  • Other Social Sciences

Aktiv

Published

Projekt

  • Alternative Food Markets: Promoting new modes of food provisioning and consumption

ISBN/ISSN/Övrigt

  • ISSN: 0969-6989