Webbläsaren som du använder stöds inte av denna webbplats. Alla versioner av Internet Explorer stöds inte längre, av oss eller Microsoft (läs mer här: * https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Var god och använd en modern webbläsare för att ta del av denna webbplats, som t.ex. nyaste versioner av Edge, Chrome, Firefox eller Safari osv.

Christian Fuentes.

Christian Fuentes

Professor

Christian Fuentes.

Smart consumers come undone: Breakdowns in the process of digital agencing

Författare

  • Christian Fuentes

Summary, in English

While digitalisation is a widespread technological, social and economic process, shaping markets and consumers, not all efforts to produce digitalised smart consumers are successful. The aim of this paper is to explore and explain failures in the digital agencing of consumers. Making use of the market studies literature on consumer agencing, and drawing on an ethnographic study of ethical shopping apps, the paper explores how as well as under what conditions efforts to enact smart ethical shoppers fail. Results show that it is the immutability of apps that leads to breakdowns in the process of digital agencing. While these apps were scripted to configure consumers, they can seldom be configured by consumers. Because of this, the apps could not be adjusted to specific situations and consumer-assemblages.

Avdelning/ar

  • Institutionen för tjänstevetenskap

Publiceringsår

2019-11-06

Språk

Engelska

Sidor

1542-1562

Publikation/Tidskrift/Serie

Journal of Marketing Management

Volym

35

Issue

15-16

Dokumenttyp

Artikel i tidskrift

Förlag

Taylor & Francis

Ämne

  • Business Administration
  • Other Social Sciences

Nyckelord

  • digital
  • consumer
  • Consumer Culture
  • market studies
  • Smartphone applications

Aktiv

Published

ISBN/ISSN/Övrigt

  • ISSN: 0267-257X