Anette Svingstedt
Universitetslektor
Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization
Författare
Summary, in English
The aim of this paper is to examine and conceptualize how the integration of smartphones is reconfiguring the retailscapes of stores and the implications that this has for retailers and consumers. Departing from an understanding
of retailscapes as socio-material assemblages and drawing on an ethnographic study of mobile shopping, this paper shows how the integration of smartphones into the activities of in-store shopping is reconfiguring how store space is enacted. The integration of this digital device reorganizes the activities of shopping, and new informationscapes, socialscapes, and experiencescapes unfold as a result. In the process, stores are reconfigured, agencies change, and the relationship between consumers and retailers is remade.
of retailscapes as socio-material assemblages and drawing on an ethnographic study of mobile shopping, this paper shows how the integration of smartphones into the activities of in-store shopping is reconfiguring how store space is enacted. The integration of this digital device reorganizes the activities of shopping, and new informationscapes, socialscapes, and experiencescapes unfold as a result. In the process, stores are reconfigured, agencies change, and the relationship between consumers and retailers is remade.
Avdelning/ar
- Institutionen för tjänstevetenskap
Publiceringsår
2017-11
Språk
Engelska
Sidor
270-278
Publikation/Tidskrift/Serie
Journal of Retailing and Consumer Services
Volym
39
Länkar
Dokumenttyp
Artikel i tidskrift
Förlag
Elsevier
Ämne
- Business Administration
Nyckelord
- digitalization
- Mobile shopping
- Retail space
- Retailscapes
- Ethnographic method
Status
Published
ISBN/ISSN/Övrigt
- ISSN: 0969-6989